Andreas Euler


Andreas Euler is a managing partner of apprime Ltd. His field of expertise is the creation of business development strategies for companies and institutions as well as the conception of B2B- or B2C-solutions that join aspects like smart functionality, design, a pleasant user experience, marketing and product profitability. He and his team implement state-of-the-art technologies in order to create successful business and consumer applications for companies and clients.

More about Andreas Euler

Andreas Euler has a degree in visual communication and telecommunications. Throughout the last 15 years, he has been working for different agencies and companies in the business (amongst others Siegel & Gale New York) and has made a name for himself as creative director for digital solutions (Citybank, Revlon, TOYS”R“US‎, Kodak, Museum of Modern Art NYC and many more). The designs and visions created by this communication expert have left their traces, characterized by modern design and innovative conception, in many brands and digital products.

In cooperation with, Thomas Flum, the former executive director of digitalspirit GmbH, Andreas Euler founded equeo GmbH in 2007. The vision put forward by this company was to establish innovative and comprehensible mobile learning solutions on the smartphone market. With Andreas Euler, equeo GmbH succeeded in winning the refugee organization UNHCR as a client. UNHCR implemented the mobile learning solution developed by equeo for iOS, Android and Blackberry and established the solution in 104 countries.

After his successful exit from equeo GmbH, Andreas Euler sold his shares of the company and founded apprime GmbH. With apprime, Andreas Euler focuses more on creating lifestyle and B2C mobile business solutions while using his experience with B2B business for the B2C mobile market. apprime develops mobile business models for publishers and companies as well as their products.
The core business, as defined by Andreas Euler, are mobile travel guides, the production of app series and content management systems for mobile applications. The results include app series like the Cool Cities apps, the Merian Scout apps, DER FEINSCHMECKER apps for many destinations in the world and other app solutions in the realms of fashion, marketing and brands. Over time, Andreas Euler has broadened the scope of apprime GmbH to include the professional development of state of the art mobile content management systems, indoor navigations solutions and applications for mobile healthcare.