Die Apprime GmbH setzt die Prinz Top Guide Reihe für die iPublish GmbH erfolgreich um.

Die Apprime GmbH succeeds in implementing the Prinz Top Guide series for the iPublish GmbH.

(ots) – compact, easy, dynamic: The new Range Rover Evoque is made for the city. Just like PRINZ, your magazine for urban lifestyle. iPUBLISH, the specialist for mobile travel- and event solutions, unites both brands in one iPhone App. The app joins PRINZ top locations with interesting added value services in ten German metropolis.

Range Rover and PRINZ present themselves as dynamic, innovative trendsetters. For the introduction of its new model, the car company Land Rover has chosen to use the mobile platform. iPublish implements this tailor made application, which is presented under the brand name PRINZ, for Land Rover.

The PRINZ TOP GUIDE APP enables its users to drive to all PRINZ Top Locations in ten German cities. Bars, clubs, restaurants or shopping – selected location recommendations can be looked up in the Range Rover Evoque sub-category “Hot Spots.” Spontaneous clients can find a Land Rover dealer close-by with the help of the location-based search function.
The location of next dealership can be filtered through the app, displayed on the map and the corresponding contact data can be retrieved.
For more comprehensive information about the Range Rover Evoque, the company’s website can be accessed directly and a test-drive can be arranged.

Recreational recommendations, information and services – with the PRINZ TOP GUIDE, Land Rover offers its clients an added value and communicates it in a target oriented manner. In addition to Land Rover’s presence on the mobile platform, there will be banner advertising on PRINZ.de, print-ads in the PRINZ magazines as well as lotteries and posts on the partner’s facebook pages. Furthermore, Land Rover includes the apps into its communication efforts, mails flyers and newsletters with QR code links.

iPublish has implemented the app in cooperation with Land Rover and the Wunderman GmbH.

Press contact:

iPUBLISH Ganske Interactive Publishing GmbH
Poßmoorweg 2
22301 Hamburg

Project details