Team
Danuta Florczyk
Managing Partner
20 years in platform business. Structuring market access – especially EU ↔︎ GCC.
Danuta Florczyk is Managing Partner at apprime. She brings over 20 years of experience in e-commerce and digital platforms, shaped by early roles at Yahoo and Zalando. Deeply rooted in adtech, retail media, and data-driven business models.
What she brings is not classical consulting. It's market knowledge that opens access. And the ability to build bridges – between companies, markets, and systems that don't naturally fit together. Focus: international expansion, especially EU ↔︎ GCC.
She also brings experience building and internationalizing startup ecosystems – including her own investments, structuring financing, and working with venture capital, family offices, and institutional funds. Her work includes participation in international delegations and building relationships at institutional level.
- Market access and international expansion (focus EU ↔︎ GCC)
- AdTech and retail media as business logic – not as a channel
- Structuring growth, financing, and market entry
- Marketing and commerce thought through together: from data architecture to growth strategy
- Interface between companies, startups, and capital
- apprime GmbH — Managing Partner
- IFAT Saudi Arabia — Board Member
- Yahoo & Zalando — E-commerce and media in the early digital era
- Retail Media & AdTech — data-driven growth models
- Startup & Investment Interface — Building international startup activities (including Doha), access to investors, VCs, family offices, and institutional capital
„She doesn't build systems. She makes sure they connect – and function in real markets."